Hasbro’s Hero Mashers toys let kids make their own ‘Jurassic World,’ Marvel and Star...

At the core of any successful franchise is the ability to license toys and products based off a related piece of media, a business...
Toy Fair 2017

Toy Fair 2017 Coverage Begins Saturday

The 114th North American International Toy Fair – the largest toy show in the Western Hemisphere – is an EXCLUSIVE event for trade guests...
Toy Fair 2017

HASBRO TRANSFORMERS GENERATIONS TITANS RETURN TRYPTICON Action Figure

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—TITANS—the AUTOBOTS and DECEPTICONS must harness...

SNEAK PEEK OF THE G.I. JOE “VERSUS” 2-PACKS

The G.I. Joe team continues their ongoing battle against the Cobra organization this summer in our “Versus” 2-packs. Enjoy your first look at the...

New ‘Hasbro Stories’ Campaign Celebrates Personal Connections to Hasbro’s Iconic Brands

Hasbro, Inc. (NASDAQ: HAS) launched a new integrated marketing campaign celebrating ‘Hasbro Stories’ and the meaningful connection consumers around the world feel toward Hasbro and...

Marvel Legends Series Infinity Guantlet Revealed

Hasbro revealed new Marvel Legends Series Infinity Guantlet! MARVEL LEGENDS SERIES INFINITY GAUNTLET (Age Adult/Approx. Retail Price: $99.99/Available: Spring 2018) Harness the power of the universe with...

HASBRO INVITES TRANSFORMERS FANS TO CREATE MASSIVE TRANSFORMER CHARACTER TO ENLIST IN THE COMBINER...

TRANSFOMERS fans around the world are invited to help create a new character for the popular TRANSFORMERS brand — but not just any character....

Hasbro’s Close Ties to Disney Helps Sales Hit a Record

Hasbro's shareholders got their wish this holiday season: record-breaking sales that topped $5 billion for the first time in the toy maker's 94-year history. oHasbroOn...

Would Regulators Allow Mattel and Hasbro to Merge?

From MSN.com: Sometimes you hear great merger stories. Other times merger stories sound like they could be made up. And then there are the...

HASBRO REVEALS NEW DEADPOOL MARVEL LEGENDS, ROLE-PLAY GEAR

Hasbro‘s released plenty of Deadpool toys in the past, of course, including the X-Men Origins: Wolverine movie version that Ryan Reynolds calls his favorite toy in the Deadpool movie  But...
Toy Fair 2017

TOY FAIR 2017: Hasbro TRANSFORMERS Hi-Res Press Photos

Toy Fair 2017 Hasbro TRANSFORMERS Hi-Res Press Photos have been added. Check them out in our Events » New York Toy Fair 2017 » Hasbro »...
Toy Fair 2017

TOY FAIR 2017: Hasbro TRANSFORMERS Booth

Toy Fair 2017 Hasbro TRANSFORMERS Photo Coverage has been added. View them in our Events » New York Toy Fair 2017 » Hasbro » TRANSFORMERS Gallery.

SDCC 14 Hasbro Transformers Panel Coverage

The Hasbro Transformers panel for San Diego Comic Con International 2014 began Thursday the 23rd promptly at 11am. The dais included Hasbro's director of...

Botcon 2014: Hasbro Panel Write-Up

During Botcon 2014's second day, Saturday, June 21st, the Hasbro Transformers brand hosted an outstanding panel showing off new products. This year's slideshow images...

ROVIO AND HASBRO TEAM UP TO PRESENT TRANSFORMERS AND ANGRY BIRDS IN A BRAND...

Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. are teaming up again to bring together two of the world’s largest and most popular entertainment brands...

Toy Fair: Hasbro Showroom Photos

Toy Fair 2018 Hasbro showroom photos include Marvel, Transformers, and more are available. Any comment Be sure to check out all of our Toy Fair photo...

Hasbro Marvel Venom and Carnage Revealed

The Hollywood Reporter has an exclusive look at the upcoming Hasbro Marvel figures come ahead of Tom Hardy's starring role as the Marvel antihero. With Venom,...

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