HASBRO REVEALS NEW DEADPOOL MARVEL LEGENDS, ROLE-PLAY GEAR

Hasbro‘s released plenty of Deadpool toys in the past, of course, including the X-Men Origins: Wolverine movie version that Ryan Reynolds calls his favorite toy in the Deadpool movie  But...
Toy Fair 2017

TOY FAIR 2017: Hasbro TRANSFORMERS Hi-Res Press Photos

Toy Fair 2017 Hasbro TRANSFORMERS Hi-Res Press Photos have been added. Check them out in our Events » New York Toy Fair 2017 » Hasbro »...
Toy Fair 2017

TOY FAIR 2017: Hasbro Marvel Booth

Toy Fair 2017 Hasbro Marvel Photo Coverage has been added. View them in our Events » New York Toy Fair 2017 » Hasbro » Marvel Gallery.
Toy Fair 2017

TOY FAIR 2017: Hasbro TRANSFORMERS Booth

Toy Fair 2017 Hasbro TRANSFORMERS Photo Coverage has been added. View them in our Events » New York Toy Fair 2017 » Hasbro » TRANSFORMERS Gallery.
Toy Fair 2017

Toy Fair 2017 Coverage Begins Saturday

The 114th North American International Toy Fair – the largest toy show in the Western Hemisphere – is an EXCLUSIVE event for trade guests...
Toy Fair 2017

HASBRO TRANSFORMERS GENERATIONS TITANS RETURN TRYPTICON Action Figure

The TRANSFORMERS battle explodes into uncharted territory when the TITANS RETURN! To control an ancient race of giant, city-sized warriors—TITANS—the AUTOBOTS and DECEPTICONS must harness...

Hasbro Reports First $5 Billion Revenue Year with Growth in Revenue, Operating Profit and...

Hasbro, Inc. (NASDAQ: HAS) reported financial results for the full-year and fourth quarter 2016. Net revenues for the full-year 2016 increased 13% to $5.02...

New ‘Hasbro Stories’ Campaign Celebrates Personal Connections to Hasbro’s Iconic Brands

Hasbro, Inc. (NASDAQ: HAS) launched a new integrated marketing campaign celebrating ‘Hasbro Stories’ and the meaningful connection consumers around the world feel toward Hasbro and...

Hasbro’s Close Ties to Disney Helps Sales Hit a Record

Hasbro's shareholders got their wish this holiday season: record-breaking sales that topped $5 billion for the first time in the toy maker's 94-year history. oHasbroOn...

Would Regulators Allow Mattel and Hasbro to Merge?

From MSN.com: Sometimes you hear great merger stories. Other times merger stories sound like they could be made up. And then there are the...

SNEAK PEEK OF THE G.I. JOE “VERSUS” 2-PACKS

The G.I. Joe team continues their ongoing battle against the Cobra organization this summer in our “Versus” 2-packs. Enjoy your first look at the...

HASBRO INVITES TRANSFORMERS FANS TO CREATE MASSIVE TRANSFORMER CHARACTER TO ENLIST IN THE COMBINER...

TRANSFOMERS fans around the world are invited to help create a new character for the popular TRANSFORMERS brand — but not just any character....

Hasbro’s Hero Mashers toys let kids make their own ‘Jurassic World,’ Marvel and Star...

At the core of any successful franchise is the ability to license toys and products based off a related piece of media, a business...

SDCC 14 Hasbro Transformers Panel Coverage

The Hasbro Transformers panel for San Diego Comic Con International 2014 began Thursday the 23rd promptly at 11am. The dais included Hasbro's director of...

Botcon 2014: Hasbro Panel Write-Up

During Botcon 2014's second day, Saturday, June 21st, the Hasbro Transformers brand hosted an outstanding panel showing off new products. This year's slideshow images...

Botcon 2014: Hasbro Transformers Coverage – Day 3

This year's Botcon, the annual official Transformers collectors convention,  takes place once again in Pasadena, California, in order to be close to Hollywood to celebrate...

ROVIO AND HASBRO TEAM UP TO PRESENT TRANSFORMERS AND ANGRY BIRDS IN A BRAND...

Autobirds, assemble! Rovio Entertainment and Hasbro, Inc. are teaming up again to bring together two of the world’s largest and most popular entertainment brands...

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