Take a look at a few new products from Mattel that will/should be shown at the New York Toy Fair on Sunday where we will bring you many more photos!
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This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its newest toys that transcend the traditional playroom. Delivering on three key business strategies of innovating core brands, developing new franchises and optimizing best-in-class entertainment licenses, Mattel once again brings magic to play.
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Max Steel™, a wholly-owned intellectual property from Mattel, makes its global debut in March with an animated superhero series premiere on Disney XD in the United States and globally on major network operators. The multi-platform action-adventure entertainment franchise will also introduce a dynamic web destination, featuring rich content, including interactive gameplay. Additional property support includes a suite of products, spanning action figures, vehicles, role play items and a diverse line of consumer products available summer 2013.
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Russell Crowe will be sporting some heavy-duty armor in Zack Snyder’s highly anticipated “Man of Steel” — that is, if a new Jor-El action figure is any indication.
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Matty Collector has posted a preview video of their upcoming Watchmen line where they show off its packaging and the Masters of the Universe Classics Snake Face features.
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Mattel Inc. is more aggressively going after the boy side of the toy aisle, as the toy maker is planning a global launch of the action figure line Max Steel, a brand that is already popular in Latin America but little known in the U.S. market.
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Standing solitary in the desolate lands of Eternia®, the legendary Castle Grayskull® offers sanctuary for He-Man® and those who stand for all that is good. An essential component in the original Masters of the Universe® toy line, this long-awaited icon is finally available for pre-order. Whether you’re a dedicated fan of the original series or new to the Classics line, no collection will truly be complete without Castle Grayskull®!
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