As Disney-Pixar’s Cars 2 prepares to speed into theaters on Friday, June 24, Toys“R”Us® stores are helping kids join the “Race Around the World” by creating the ultimate Cars 2-inspired “racetrack” boutiques in nearly 1,300 toy stores across the globe. Beginning June 1, United States fans can jump behind the wheel in-store and online at Toysrus.com/Cars2 to find these “racetracks” which offer the largest assortment of Cars 2 toys, including wood and diecast replicas of Cars characters, R/C vehicles, construction sets, playsets, musical instruments and electronic devices, including special Cars 2 product lines that are available exclusively at Toys“R”Us stores worldwide. Cars 2 “racetracks” will also open in Toys“R”Us
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Today, LEGO released a Cars 2 trailer created entirely with LEGO bricks in celebration of the launch of the new Disney-Pixar Cars 2 LEGO line of play sets.
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“As traditional play evolves and takes on new forms, so does our portfolio of brands,” said Tim Kilpin, Executive Vice President Mattel Brands. “One way in which we are continuing to grow our core brands, as well as to develop new franchises, is through transmedia storytelling. We’re developing branded content that further shapes play, ultimately driving brand engagement and deepening each play experience. Equally important is leveraging different media to tell each brand story in relevant and unexpected ways.”
“We know kids are the experts in play and we take pride in providing best-in-class products to further enhance their play experiences,” said David Allmark, Executive Vice President, Fisher-Price Brands. “With a fresh new collection of innovative toys and a new multi-media campaign launching later this year that celebrates developmental growth through
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Toys"R"Us, Inc. today announced the launch of its first-ever collection of wood vehicles, track and playsets based on the popular Disney-Pixar movie, Cars. Two years in the making, and now available exclusively at Toys"R"Us® stores around the world and online at Toysrus.com, the Disney-Pixar Cars Wood Collection was created and designed by Toys"R"Us in collaboration with Disney Consumer Products. The current collection of 15 items consists of a variety of collectible Cars vehicle 2-packs, destination playsets and a track set giving kids a unique way to recreate the storyline from the 2006 blockbuster movie. The wood line will soon be expanded with vehicles and
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