Leading U.S. toymaker JAKKS Pacific, Inc. JAKK +0.28%announced today that it has renewed its licensing agreement with Saban Brands to produce Power Rangers Halloween costumes and accessories for both children and adults through 2017. They have also expanded the agreement to begin producing Hero Portal™, the next generation of Plug It In & Play TV Game™ system. The new Power Rangers Super Megaforce costumes and Hero Portal system will hit shelves nationwide in fall 2014.
Lego is officially the world's most profitable toy company, finally topping Mattel this quarter. For the ninth year in a row, the company has broken its own sales records. But how did a Danish company, headquartered in a small town of barely 6,000 people, become such a superstar?
This week, at the New York International Toy Fair, leading toymaker Mattel, Inc. (NASDAQ:MAT) will showcase its new toy lineup for power-house brands Fisher-Price®, Thomas & Friends®, Hot Wheels®, Barbie®, Monster High® and newcomer, Ever After High®. From infants to tweens, Mattel® and Fisher-Price® brands accompany kids as they grow, delivering creative and imaginative play at every stage.
To celebrate 25 seasons of the 'toon, NECA and Twentieth Century Fox Consumer Products are unveiling 25 action figures based on the series' greatest celebrity guests. The first wave included Simpsons-ized versions of Hugh Hefner, James Brown, Tom Hanks, Kid Rock and Yao Ming.
Hasbro’s TRANSFORMERS: AGE OF EXTINCTION line for 2014 features innovative new play patterns—including one-step changers and flip-to-change action—designed to make the TRANSFORMERS line more fun and intuitive for kids than ever before!
Hasbro’s TRANSFORMERS brand is gearing up for two momentous events in 2014—the hotly anticipated new film TRANSFORMERS: AGE OF EXTINCTION, and the 30th anniversary of the TRANSFORMERS brand and its iconic characters like OPTIMUS PRIME and MEGATRON. In honor of the year-long celebration, Hasbro is releasing new TRANSFORMERS GENERATIONS figures, featuring classic conversions and the most detailed and accurate action figures of characters from TRANSFORMERS: AGE OF EXTINCTION and throughout the brand’s history.
With the release of the new film TRANSFORMERS: AGE OF EXTINCTION in 2014 and the launch of new KRE-O TRANSFORMERS merchandise from Hasbro celebrating the film, the TRANSFORMERS brand is ready for its biggest year ever! This year’s KRE-O TRANSFORMERS line will feature re-imagined AUTOBOTS and DECEPTICON characters, plus brand-new DINOBOTS straight from the film!