View Full Version : Lego Is The Biggest Toy Company In The World

03-02-2014, 11:26 AM
http://www.actionfigs.com/attachment.php?attachmentid=3590&d=1314536521Lego is officially the world's most profitable toy company, finally topping Mattel this quarter. For the ninth year in a row, the company has broken its own sales records. But how did a Danish company, headquartered in a small town of barely 6,000 people, become such a superstar?

Partly, it's a question of materials. Lego, though it has since branched out into digital products and even movies, has long relied on simple, cheap plastic. The Guardian notes that its raw material costs only a dollar per kilogram, but its sets, which

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