Magic of Play Comes to Life this Weekend at New York Toy Fair


The hottest new toys, games, and youth entertainment products will come to life this weekend when the 115th North American International Toy Fair – the largest toy show in the Western Hemisphere – opens its doors at the Jacob K. Javits Convention Center in New York City.

Produced by The Toy Association, Toy Fair will open Saturday, February 17, with an 8:55 a.m. ribbon-cutting ceremony and a parade of costumed characters led by seven-year old Abby Emory of Carmel Valley, CA, who won a trip to New York and access to Toy Fair through a “Golden Ticket” contest at Gepetto’s, her local toy store.

Immediately following the celebration, the show floor will welcome some 30,000 global play professionals – including more than 7,000 international buyers – who will explore the massive 443,500 net square feet of exhibit space overflowing with brand-new playthings from more than 1,000 toy companies

“The global toy industry will descend upon New York City for Toy Fair week – and we can’t wait to go along for the ride,” says Steve Pasierb, president & CEO of The Toy Association.  “With guests from more than 100 countries expected, Toy Fair ’18 will be a dynamic experience filled with exciting new product discoveries, business-building seminars, after-hours events, and so much more – all under one roof at the Javits Center. It’s the only toy show giving professionals direct access to the lucrative $27 billion U.S. toy market – on top of being a powerful gateway to both well-established and developing markets for toys around the world.”

Toy Fair will welcome about 1,000 members of the media who will scour the show floor for innovative playthings, retro toys, licensed product, and everything in between. Media and buyers are invited to The Toy Association’s annual Toy Trends Briefing, during which experts will announce the top trends of 2018 using product examples from the show floor. Held on Sunday, February 18 at 4 p.m., the seminar is free and open to all Toy Fair attendees.



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