TOY FAIR 2017: LEGO® DC Super Hero Girls Build Powers Brick by Brick for Global Launch

0

Lego DC Super Hero Girls

LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair.

Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains, LEGO® DC Super Hero Girls building sets call on children’s creativity and imagination to recreate the property’s action-packed, school-based storyline. In addition to the three building sets made available in the United States, Canada and Mexico in November 2016, the company introduces three mission-based building sets that are now available, with four more launching in August 2017.

“We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for the LEGO Group. The DC Super Hero Girls story translates so well into construction play, inspiring great vehicles and structures with surprising features that, together with the strong characters, provides hours of creative building and role play fun.”

In partnership with Warner Bros. Consumer Products and DC Entertainment, DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to be an everyday Super Hero. Centered around the most renowned DC Super Heroes and Super-Villains as they learn to develop and harness their super powers at Super Hero High, the LEGO DC Super Hero Girls collection features 11 iconic DC Super Hero Girls characters in LEGO form including:  Wonder Woman™, Batgirl™, Supergirl™, Harley Quinn™, Poison Ivy™, Bumblebee™, Flash™, Eclipso™, Lena Luther™, Lashina™ and Mad Harriet™.

Together with our long-standing partners at the LEGO Group, we’re excited to bring DC Super Hero Girls to life in LEGO form,” said Julian Montoya, Vice President of Global Toys for Warner Bros. Consumer Products. “Capturing these strong, brave and powerful characters and empowering storylines, children around the world can now work on their super building powers as they play and rebuild together with their favorite DC Super Hero characters.”

LEGO DC Super Hero Girls building sets now available include: Lashina™ Tank ($14.99), Bumblebee™ Helicopter ($14.99), Wonder Woman™ Dorm Room ($19.99), Batgirl™ Batjet ($24.99), Harley Quinn™ to the Rescue ($29.99), Super Hero High School ($79.99).

LEAVE A REPLY

Please enter your comment!
Please enter your name here