Factory Entertainment, Inc., the Concord, California-based producer of licensed toys and collectibles, announced today that it will be unveiling a brand new and proprietary concept February 14th through the 17th at New York Toy Fair 2015 (booth #4952) called SWAT™: Soft Weapons and Tactics.
SWAT™ captures the fun of thematically stylized fantasy weapons, but executed in soft, safe for work and play materials, with sounds specifically tailored to each piece and is intended for ages 8+. MSRPs range from $9.99 to $39.99.
Factory Entertainment plans to release a wide range of genre-specific SWAT™ items, the first of which, Zombie SWAT™, will be shown at New York Toy Fair and capitalizes on the global pop-culture phenomenon of zombies. The initial arsenal consists of the following zombie-fighting weapons:
- Buther Knife
- Nail-Studded Bat